Studies show that urban commuters are exposed as much by this media as by Internet or television advertising.
A) out-of-home
B) radio
C) daily newspapers
D) special interest magazines

Question

Quizplus · Accepted Answer

The term "out-of-home" refers to advertising that is seen by people outside of their homes, such as on billboards, bus stops, or train stations. This type of advertising is commonly seen by commuters in urban areas and has been shown to have a significant impact on their exposure to advertising messages. Therefore, out-of-home advertising is the best choice for this question.

Studies Show That Urban Commuters Are Exposed as Much by This