Bringing an advertising medium to consumers wherever they may be is the strategy behind:
A) multi-location insertions.
B) specific location media.
C) place-based media.
D) indoor as well as outdoor media.

Question

Quizplus · Accepted Answer

Place-based media aims to reach consumers in specific locations, such as shopping malls, airports, and sports arenas. This strategy targets consumers when they are in a specific location and are most likely to be receptive to advertising messages. Multi-location insertions and indoor/outdoor media are not necessarily tied to specific locations, and specific location media may not have the reach and flexibility of place-based media.

Bringing an Advertising Medium to Consumers Wherever They May Be