The estimated number of people who read the magazine without buying it is called:
A) absolute cost
B) pass-along rate
C) overexposure
D) unduplicated reach

Name: The estimated number of people who read the magazine without buying it is called: A) absolute cost B) pass-along rate C) overexposure D) unduplicated reach
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Question

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Pass-along rate refers to the estimated number of people who read the magazine without buying it, often by borrowing it from someone else after it has been purchased.

The Estimated Number of People Who Read the Magazine Without