As a result of ________, large advertisers can maintain advertising shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.
A) economies of scale
B) competitive parity
C) a concave-downward response
D) differential advertising advantages

Question

Quizplus · Accepted Answer

Economies of scale allow large advertisers to benefit from lower advertising rates, which helps them maintain their advertising shares despite having smaller market shares. Additionally, advertising several products jointly can lead to cost savings and other advantages for these advertisers.

As a Result of ________, Large Advertisers Can Maintain Advertising