Consumer Reports magazine ran an article comparing various shampoos and rated Pert Plus as the best brand. This article was reported on in various newspapers and television news programs. This is an example of:

Question

Quizplus · Accepted Answer

The article in Consumer Reports magazine, and the subsequent reporting in various news outlets, provided positive publicity for Pert Plus. This was not a direct advertisement or sales promotion, but rather an objective analysis of the product's performance compared to other brands.

Consumer Reports Magazine Ran an Article Comparing Various Shampoos and Rated