Which of the following statements about direct marketing is true?
A) Direct marketing is seldom, if ever, used by companies that have a sales force.
B) One of the major tools of direct marketing is indirect-response advertising.
C) Direct marketing does not exist beyond direct mail and mail-order catalogues.
D) Direct marketing has not traditionally been considered an element of the promotional mix, since it had distinct objectives, strategies and tactics.
Correct Answer:
Verified
Q51: is the management function that evaluates public
Q52: is a system of marketing by which
Q53: When an organization systematically plans and distributes
Q54: One of the major tools of direct
Q55: Outside firms that specialize in the creation,
Q57: This participant in the promotional process has
Q58: allow for the back-and-forth flow of information
Q59: The primary objective of these members of
Q60: When the brand team at Dentyne send
Q61: A marketing plan usually includes:
A) sales and
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