The objective behind the McDonald's "Our Food. Your Questions." campaign was:
A) to dispel various "food myths" about the quality of food offered at McDonald's.
B) to enhance the presence of McDonald's in the Canadian foodservice market.
C) to eliminate competition between McDonald's and Tim Hortons in the breakfast arena.
D) to show the effectiveness of social media in dealing with consumer complaints.
Correct Answer:
Verified
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