_________is described as one of the "new-generation" marketing approaches that helps companies to better focus their efforts in acquiring, retaining, and developing relationships with customers and other stakeholders.

Question

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IMC (Integrated Marketing Communications) is a "new-generation" marketing approach that integrates various communication tools and tactics to create a seamless and coordinated message to the customers. It helps companies to better focus their efforts on acquiring, retaining, and developing relationships with customers and other stakeholders by using a holistic and coherent approach. This approach ensures that all marketing elements, such as advertising, public relations, direct marketing, sales promotion, personal selling, and digital marketing, work together to deliver a consistent and compelling message to the target audience.

_________Is Described as One of the "New-Generation" Marketing Approaches That