Nahar Gift Shop (Scenario)
Nisreen has just won the equivalent of $60,000 in a talent competition. Subsequently, she decides to start her own business and opens a gift shop.
-Nisreen decides that she wants to produce some of the items she sells. She decides that she wants her business to develop a distinctive edge in producing high- quality items. This emphasis on quality is to be so strong that her company will have a________ that will set her company apart from her competition.

Question

Quizplus · Accepted Answer

A competitive advantage is a distinct edge that a company has over its competitors. Nisreen's emphasis on producing high-quality items will give her company a competitive advantage because it will set her apart from her competition. Legal propriety refers to the legal ownership and protection of intellectual property, such as patents or trademarks. Competitive power and core competence are related concepts but do not accurately reflect Nisreen's desire to stand out through the quality of her products.