One reason movie theatres charge a lower admission price to senior citizens is that

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Senior citizens have a more elastic demand than other movie-goers, which means that they are more price-sensitive and more likely to be dissuaded from purchasing a movie ticket if the price is too high. By offering a lower admission price to senior citizens, movie theatres are able to capture more of this demographic's business, ultimately generating more revenue than if they were to charge them the same price as everyone else.

One Reason Movie Theatres Charge a Lower Admission Price to Senior