A hotel chain has a Vice President of Customer Experience whose role involves catering to the specific needs and preferences of their most valuable guests. The marketing plan for this hotel chain should describe a customer intimacy strategy.

Question

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A customer intimacy strategy focuses on building deep, long-term relationships with a company's most valuable customers by catering to their specific needs and preferences, which aligns with the role of the Vice President of Customer Experience in this hotel chain. Therefore, the marketing plan for this hotel chain should indeed describe a customer intimacy strategy.

A Hotel Chain Has a Vice President of Customer Experience