Dani and Jacki are brainstorming over possible segments they may want to target with their new smoothie shop in Collegetown, USA. They have a very limited marketing budget, and want to make sure that their money is well spent. One of the questions Dani and Jacki should consider in choosing segments to target is:

Question

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The profitability of a segment is a crucial factor in determining whether it is worth targeting. With limited marketing budgets, Dani and Jacki need to make sure they are targeting segments that will bring in enough revenue to justify the expense. While the other factors listed may also be relevant, profitability should be their primary consideration.

Dani and Jacki Are Brainstorming Over Possible Segments They May