When a brand has strong market share in an industry that is not experiencing a high rate of growth, it is best referred to as a .

Question

Quizplus · Accepted Answer

A brand with a strong market share in a low-growth industry is best referred to as a "cash cow." This term signifies that the brand is generating a significant amount of cash for the company, even though the market is not growing rapidly. The cash cow may require little investment to maintain its position, and it can be used to support other products or invest in new opportunities.

When a Brand Has Strong Market Share in an Industry