Because of the size of focus groups, predicting how the marketplace will respond as a function of these groups is a commonly accepted practice in marketing today.

Name: Because of the size of focus groups, predicting how the marketplace will respond as a function of these groups is a commonly accepted practice in marketing today.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Focus groups provide qualitative insights but are not statistically representative of the larger market, so they are not solely relied upon for predicting market responses.

Because of the Size of Focus Groups, Predicting How the Marketplace