Imagine you are new on the job, and you are about to begin creating a market research survey that will provide insights about your company's customers. An experienced colleague offers you a bit of advice. Which of the following statements is bad advice?
A) Surveys should be relatively short.
B) Surveys should NOT be used for B2B customers.
C) Survey responses should be kept confidential.
D) Surveys can be administered by phone.
Correct Answer:
Verified
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