Barbara is the Director of Public Relations for a large, publicly-traded manufacturing company. In general,
Barbara's primary objective should be to generate goodwill on behalf of the company.

Question

Quizplus · Accepted Answer

As the Director of Public Relations, Barbara's primary objective is to manage the company's reputation by generating positive publicity and building strong relationships with stakeholders, including customers, investors, and the media. This ultimately leads to the generation of goodwill on behalf of the company, which can result in increased sales, better customer loyalty, and higher stock prices.

Barbara Is the Director of Public Relations for a Large