Retailers and store brands fight over prices. Premium brands have begun to offer their own second label priced
near the store brand's price.

Question

Quizplus · Accepted Answer

This statement is true. Premium brands have realized that consumers are willing to pay for quality, but also seek value. By offering a second label at a similar price point as store brands, they are able to appeal to these consumers and compete with retailers.

Retailers and Store Brands Fight Over Prices