Professional services, purchase experiences, and online shopping are some purchases that might be further along the intangibility dimensions than goods or services.

Question

Quizplus · Accepted Answer

Professional services and purchase experiences are typically intangible because they involve intangible elements such as expertise, knowledge, and personal interactions. Online shopping may also be more intangible because the consumer cannot physically touch and examine the product before purchasing it.

Professional Services, Purchase Experiences, and Online Shopping Are Some Purchases