As Chief Marketing Officer (CMO), Frank has seen the core competencies of his company change over the past five years. During this time the core business of the company should not have shifted as the firm's competencies changed.

Question

Quizplus · Accepted Answer

If the core competencies of a company change, it is likely that the core business of the company will also shift to reflect these competencies.

As Chief Marketing Officer (CMO), Frank Has Seen the Core