Alpha company makes items you typically see in a drug store. If they make toothpaste, which of the following would be expansion in the depth direction?

Question

Quizplus · Accepted Answer

Expansion in the depth direction means offering more variety within a specific product category. Since toothpaste is a dental hygiene item, floss would be an expansion in the depth direction because it is also a dental hygiene item. Beauty, shampoo, and tanning spray are not related to dental hygiene, so they would not be expansions in the depth direction for a toothpaste company.

Alpha Company Makes Items You Typically See in a Drug