Company ABC's brands and products have perceived strengths, and its marketing department needs to consider what they can do to assure that these will be sustainable .
A) market segments
B) target markets
C) competitive advantages
D) opportunities
Correct Answer:
Verified
Q21: A perceptual map shows perceived strengths of
Q39: Targeting is important but not difficult.
Q40: It is impossible to estimate the size
Q44: Potential profitability is a function of all
Q45: Potential strategic fit is a function of
Q46: Strengths are
A) internal and favorable.
B) internal and
Q50: Marketers try to serve the segments whose
Q52: Opportunities are
A) internal and favorable.
B) internal and
Q55: SWOTs are useful in clarifying _ marketing
Q56: Company ABC is developing a marketing strategy
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