Considering a continuum from "mass marketing" to "onetoone marketing," market segmentation is .
A) very close to "mass marketing"
B) very close to "onetoone marketing"
C) in the middle
D) on a different continuum

Question

Considering a continuum from "mass marketing" to "one­to­one marketing," market segmentation is .
A) very close to "mass marketing"
B) very close to "one­to­one marketing"
C) in the middle
D) on a different continuum

Quizplus · Accepted Answer

Market segmentation falls somewhere in the middle of the continuum from mass marketing to one-to-one marketing. This is because it involves dividing a market into smaller segments based on similar needs or characteristics, but does not personalize marketing efforts to each individual customer like one-to-one marketing does. At the same time, it is more targeted and tailored than the broad approach of mass marketing.

Considering a Continuum from "Mass Marketing" to "One­to­one Marketing," Market

Considering a Continuum from "Mass Marketing" to "Onetoone Marketing," Market