Competitive priorities state the dimensions on which a firm can excel.Which one of the following statements about each dimension is TRUE?
A) Emphasizing low price is most appropriate for differentiated products in the growth stage of demand.
B) A firm that intends to excel at high-performance design quality can succeed only when its production volume is very high.
C) McDonald's is a typical example of an organization that excels at volume flexibility rather than quality consistency.
D) For a firm that gives top priority to customization, volumes for any individual product tend to be low.

Question

Quizplus · Accepted Answer

The statement that customization as a competitive priority tends to result in low volumes for individual products is true. This is because customization often requires a higher degree of individualization in the production process and set up, which makes it less efficient to produce large volumes of identical products.

Competitive Priorities State the Dimensions on Which a Firm Can