The ________ concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features.
A) societal marketing
B) marketing
C) selling
D) production
E) product

Question

Quizplus · Accepted Answer

The concept described in the question is the product concept, which emphasizes the importance of offering high-quality, innovative products to consumers. The other answer choices are not relevant to this concept.

The ________ Concept Holds That Consumers Will Favor Goods and Services