The selling concept holds that ________.
A) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts
B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C) consumers will only favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features

Question

Quizplus · Accepted Answer

The selling concept is based on the idea that consumers will not buy enough of a company's products unless the company undertakes large-scale selling and promotion efforts. This concept is more product-oriented and inward-looking than customer-oriented, and it assumes that consumers typically show buying inertia or resistance until the selling effort is deployed.

The Selling Concept Holds That ________