The Niketown running community organizes bimonthly athletic training programs for Nike buyers.This is an example of a ________.
A) business partnership program
B) joint venture
C) club marketing program
D) consumer-generated marketing program
E) strategic alliance

Question

Quizplus · Accepted Answer

The Niketown running community organizing bimonthly athletic training programs for Nike buyers is an example of a club marketing program, as it creates a community of customers with shared interests and promotes loyalty to the brand.

The Niketown Running Community Organizes Bimonthly Athletic Training Programs for Nike