Which type of channel arrangement does a franchise organization most likely follow?

Question

Quizplus · Accepted Answer

A franchise organization typically follows a contractual vertical marketing system where the franchisor and franchisees are bound by a contractual agreement that outlines the terms of the relationship and the distribution of responsibilities and revenues. The franchisor provides the branding, products, and support to the franchisees who operate the business under the established guidelines.

Which Type of Channel Arrangement Does a Franchise Organization Most