Which technique is used by firms to deliver a unified and consistent image about their organizations and brands to consumers?
A) logistics information management
B) inventory control segmentation
C) niche market penetration
D) integrated marketing communications
E) global marketing management

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a technique used by firms to deliver a unified and consistent image about their organizations and brands to consumers. It involves bringing together all aspects of marketing communication such as advertising, public relations, sales promotion, direct marketing, and personal selling, and coordinating them in a seamless manner to create a clear, consistent, and compelling message to consumers. IMC helps to build brand awareness, loyalty, and trust, and enhances the overall effectiveness and efficiency of marketing efforts.

Which Technique Is Used by Firms to Deliver a Unified