Montano Boutiques promotes its brand in new international markets by providing rights to local boutiques to use its patented designs and brand name.In this case,Montano Boutiques' market-entering strategy is referred to as ________.

Question

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Montano Boutiques is licensing its designs and brand name to local boutiques, allowing them to use them in their own stores. This is a classic example of licensing as a market-entering strategy, where the licensor (Montano Boutiques) grants the licensee (local boutiques) the right to use their intellectual property in exchange for a fee or royalty.

Montano Boutiques Promotes Its Brand in New International Markets by Providing