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Pizzaria,a Renowned Restaurant in Italy,enters into an Agreement with Ruth's

Question 40

Multiple Choice

Pizzaria,a renowned restaurant in Italy,enters into an agreement with Ruth's Pizza House in the United States to operate a chain of restaurants.Ruth's will provide capital for running the chain and Pizzaria will contribute its world-renowned expertise on consumer tastes.In this case,Pizzaria enters a foreign market through ________.


A) contract manufacturing
B) management contracting
C) licensing
D) joint ownership
E) direct investment

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