Craft Inc.'s Krayons is a multi-color chalk material that was released in the market over a century ago.Since the release,the company has had remarkable sales and Krayons has remained unchanged.However,over the last few years,sales of Krayons have been stagnant.Competitors have begun marking prices down,and increasing their advertising and sales promotions.Craft's Krayons is most likely in the ________ stage of the PLC.
A) introduction
B) maturity
C) growth
D) decline
E) incubation

Question

Quizplus · Accepted Answer

The description of stagnant sales and increased competition suggests that Krayons is in the maturity stage of the PLC, where sales growth slows down and competition becomes more intense. The introduction stage is characterized by low sales and high costs, while the growth stage is characterized by increasing sales and profits. The decline stage is when sales and profits start to decline. The incubation stage usually refers to the period before a product or concept is introduced to the market.

Craft Inc'S Krayons Is a Multi-Color Chalk Material That Was Released