Managers will use_______ probabilities to estimate the likelihood of a successful launch of a new brand of peanut butter.

Question

Quizplus · Accepted Answer

The likelihood of a successful launch of a new brand of peanut butter cannot be determined objectively as it depends on factors such as consumer preferences, competition, marketing strategies, etc. Managers would need to make subjective estimates based on their experience, expertise, and knowledge of the market. Therefore, subjective probabilities would be the most appropriate for this situation.

Managers Will Use_______ Probabilities to Estimate the Likelihood of a Successful