Retailers use ______ technology both to offer customers uniquely tailored promotions and to keep track of customers' shopping behavior through a small microchip used to communicate with data systems.
A) RFID
B) URL
C) NFC
D) HIPAA

Question

Quizplus · Accepted Answer

Retailers use RFID (Radio Frequency Identification) technology to keep track of customers' shopping behavior through a small microchip used to communicate with data systems. This helps retailers offer customers uniquely tailored promotions based on their shopping history. URL (Uniform Resource Locator) is a location identifier for websites, NFC (Near Field Communication) is a technology used for contactless payments, and HIPAA (Health Insurance Portability and Accountability Act) is a regulation related to healthcare privacy.

Retailers Use ______ Technology Both to Offer Customers Uniquely Tailored