John is using analytical tools to measure relevant data in order to better understand his company's marketing performance.This is called ________.
A) marketing analytics
B) data technology
C) database mining
D) web tracking

Question

Quizplus · Accepted Answer

The act of measuring relevant data to understand marketing performance falls under the realm of marketing analytics. Data technology, database mining, and web tracking are all related to the collection and analysis of data, but they do not encompass the specific purpose of measuring marketing performance.

John Is Using Analytical Tools to Measure Relevant Data in Order