A tool to better understand competitors and their capabilities is
A)competitive map.
B)deficit analysis.
C)benchmarking.
D)resource-based analysis.

Question

Quizplus · Accepted Answer

A competitive map is a visual representation of a company's competitive environment that plots the position of competitors based on their capabilities and offerings. It helps in identifying strengths and weaknesses of competitors, and also helps in comparing a company's products or services with those of its competitors. Therefore, it is an effective tool to better understand competitors and their capabilities. The other options (deficit analysis, benchmarking and resource-based analysis) are also useful in analyzing competitors, but they are not specifically designed for this purpose.

A Tool to Better Understand Competitors and Their Capabilities Is