Kelly buys only Calvin jeans and Nike sport shoes because these products are endorsed by her favourite entertainers.Furthermore,her attitudes and values are shaped by statements by these celebrities.This illustrates how consumer decision making is influenced by:

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Kelly's purchasing decisions are influenced by her favourite entertainers, who serve as a reference group for her. She is motivated by their endorsement of specific brands and their statements about products, which ultimately shape her attitudes and values towards those brands.

Kelly Buys Only Calvin Jeans and Nike Sport Shoes Because