In the evolution of advertising,P.T.Barnum is known for which of the following?
A) conducting one of the first full ad campaigns
B) crafting the strategy of advertising as news
C) identifying the pulling power of headlines
D) scientifically measuring the effectiveness of ads
E) introducing the concept of status appeal
Correct Answer:
Verified
Q22: Which of the following is the idea
Q23: Some critics claim that advertising has a
Q24: Charities,foundations,associations,hospitals,orchestras,museums,and religious institutions advertise for customers,members,volunteers,and donations
Q25: Signs and posters are examples of _
Q26: Brand advertising is also known as _
Q28: Advertising regulations have been in place in
Q29: Which of the following would most likely
Q30: _ advertising focuses on establishing a corporate
Q31: Which major type of advertising is used
Q32: The "Blue Books" published by the J.Walter
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