The newspaper in Panama City,Florida,The News Herald,charges national advertisers $45.00 per column inch.On Sunday,which is the day most national advertisers would want to advertise,this newspaper has a circulation of 70,000 households.Calculate the approximate CPM for one column inch.
A) $0.64
B) $1.12
C) $6.40
D) $11.30
E) $18.00
Correct Answer:
Verified
Q65: Consider the following magazine media schedule as
Q66: Online media vehicles now offer media buyers
Q67: Consider the following magazine media schedule as
Q68: Henry is employed at an advertising agency
Q69: Which of the following is the most
Q71: Consider the following magazine media schedule as
Q72: Consider the following magazine media schedule as
Q73: _ techniques enable marketers to determine the
Q74: Which of the following is a function
Q75: The newspaper in Panama City,Florida,The News Herald,charges
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents