National television is an effective advertising outlet to reach a wide,mass audience.
Correct Answer:
Verified
Q107: On behalf of clients,media buyers negotiate rates,preferred
Q108: In most cases,the media plan will identify
Q109: The frequency distribution method is more revealing,and
Q110: Insertions are the number of ads placed
Q111: Gross rating points (GRPs)indicate an approximate measure
Q113: The term SoLoMo refers to the convergence
Q114: The measure of gross rating points (GRPs)excludes
Q115: A true global medium does not currently
Q116: Media flowcharts are used to plot out
Q117: Average frequency gives the planner the best
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