To write an effective sales letter,
A) begin with a long and detailed introduction.
B) exaggerate claims.
C) clearly state any benefits for the reader.
D) avoid asking the reader to take action.
E) All of these answers are correct.

Question

Quizplus · Accepted Answer

Clearly stating benefits for the reader is essential in an effective sales letter. A long and detailed introduction may lose the reader's attention, exaggerating claims can lead to distrust, and avoiding asking the reader to take action may not lead to conversion.

To Write an Effective Sales Letter