Your parents choose to purchase life insurance because it is advertised by Alex Trebek. After all, he is a really smart guy and they trust him to lead them to a good product. They are basing their choice of this insurance on the __________.

Question

Quizplus · Accepted Answer

The peripheral route of persuasion involves making decisions based on superficial or non-central aspects of the message, such as the credibility or attractiveness of the speaker or the emotional appeal of the message. In this case, the parents are basing their choice of life insurance on Alex Trebek's reputation and likability, rather than on a thorough evaluation of the product's benefits and costs.

Your Parents Choose to Purchase Life Insurance Because It Is