Which element of the marketing mix encompasses the range of services offered?

Name: Which element of the marketing mix encompasses the range of services offered?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The element of the marketing mix that encompasses the range of services offered is the product. While services are intangible, they can still be considered a product in terms of marketing. The product element includes not just physical goods, but also services, features, benefits, and any other value offered to the customer.

Which Element of the Marketing Mix Encompasses the Range of Services