Matching
-health promotion programs that are developed to satisfy consumer needs, are strategically planned to reach as broad an audience as is in need of the program, and thereby enhance the organization's ability to effect population-wide changes in targeted risk behaviors
A) advertising
B) brand image
C) branding
D) cluster analysis
E) competitive edge
F) health marketing
G) market
H) market niche
I) market segmentation
J) marketing
K) marketing mix
L) personal promotion/communication
M) primary data
N) public relations
O) PSA
P) sales promotion
Q) secondary data
R) social marketing
S) SWOT
T) target market
Correct Answer:
Verified
Q81: What are the six steps of social
Q82: Matching
-potential customers for a product or service
A)advertising
B)brand
Q83: List five tips for creating effective PSAs.
Q84: What are some evaluation methods and which
Q85: Matching
-one particular market segment pinpointed as a
Q87: Describe the different types of consumers and
Q88: Matching
-the process by which individuals and groups
Q89: Imagine you are a community nutritionist with
Q90: Matching
-a method for changing consumer behavior; the
Q91: What are the three situations in which
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