You love being around people, talking to them, and hearing what they have to say. When you go to stay with your grandmother, you can still connect with all your friends through social media, and you spend a lot of time online. Your grandmother, who is shy, has an e-mail account but would never consider having a Facebook account. She says it would make her feel too exposed. The differences between you and your grandmother illustrate the uses and gratifications theory.

Question

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The scenario presented highlights the concept of uses and gratifications theory, which posits that individuals seek out media and communication channels that meet their personal needs and desires. In this case, the protagonist enjoys social media as a way to connect with friends and satisfy their social desires, while the grandmother prefers a more private form of communication that does not leave her feeling exposed.

You Love Being Around People, Talking to Them, and Hearing