In an effort to reduce binge drinking on campus,the university initiated an information campaign to raise awareness.Within weeks of the beginning of the campaign,binge drinking incidents had increased.What is the BEST explanation for this?

Question

Quizplus · Accepted Answer

According to terror management theory, reminders of mortality (such as an information campaign about the dangers of binge drinking) can actually increase risky behaviors as individuals seek to alleviate anxiety and assert their sense of control.

In an Effort to Reduce Binge Drinking on Campus,the University