Seattle Paint Company developed a new exterior house paint that can be properly applied even in the rain.How can this formula be protected without filing for a patent?

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Without a patent, trade secret protection may be available for the formula. To protect the trade secret, the company could take all reasonable steps to keep the formula secret, such as limiting access to it and requiring employees to sign confidentiality agreements. However, this protection is not absolute and may still be vulnerable to some methods of discovery. Putting a notice on the cans of paint that the formula is a protected trade secret could also help deter others from using or disclosing the formula, but it is not a guarantee of protection. Registering a trademark for the product would only protect the distinctive name/design of the product and not the underlying formula.

Seattle Paint Company Developed a New Exterior House Paint That