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MINI-CASE Organic Harvest Inc.is an American Manufacturing Firm Based in California.The

Question 46

Multiple Choice

MINI-CASE
Organic Harvest Inc.is an American manufacturing firm based in California.The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks.The firm also markets a line of medicinal health drinks,under the brand name HerbalDrinks.
-Mini-Case Question.Which of the four types of brand names does OrganicDrinks best represent?


A) a functional name
B) an invented name
C) a morpheme name
D) an evocative name
E) a founder name

Correct Answer:

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