New product-market penetration is determined by customer and product adoption forces.
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Q5: Adding the market development index and share
Q6: A broad market definition includes all potential
Q7: A market definition that is limited to
Q8: One disadvantage of the market share index
Q9: The more similar one market is to
Q11: The ratio of total sales to current
Q12: A narrow market definition,one adopted by design,is
Q13: Three fundamental forces that capture the shape
Q14: Developing a broad vision of a market
Q15: A positive NMC is the result of
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