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Which of the Following Is True About Market Potential

Question 19

Multiple Choice

Which of the following is true about market potential?


A) It refers to the number of customers who purchase a specific product at a given point in time.
B) It refers to the upper limit of the market demand for any technology.
C) It is preferable to use a time horizon greater than 10 years,while estimating a market's potential,as market potential remains constant over time.
D) It is easy to locate published information on the market potential for any given market.
E) It is easier to find new customers after a market reaches its full potential.

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