MINI-CASE Aster Inc.is an American Firm That Manufactures and Markets Cell

MINI-CASE
Aster Inc.is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings.The firm also sells cell phone accessories.Aster Inc.conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information:

-Mini-Case Question.Aster Inc.identifies that the market attractiveness index for the cell phone market is equal to 25.The firm decides to adopt a strategy of minimizing investment in its business,and striving for maximum cash flow from its market position.Aster Inc.aims to manage prices and marketing resources in a way that maximizes its cash flow without exiting the market.Aster Inc.is considering on using which of the following strategic market plans?

A) an invest to grow strategy
B) a monetize strategy
C) an optimize position strategy
D) a harvest strategy
E) a disintermediation strategy